Pluralismo, construcción de audiencias y propuesta mediática en prensa escrita. Un estudio comparado

• Autores: Enrique Vergara Leyton, Abraham Santibáñez, Claudio Garrido Peña, Pedro Pablo Vera Soto
• Localización: Breaking the media value chain: VII International Conference on Communication and Reality / coord. por Klaus Zilles, Joan Cuenca Fontbona, Josep A. Rom Rodríguez, 2013, ISBN 9788493695996, págs. 519-527
• Idioma: español
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• Resumen

  • This communication presents some results of an extensive research program about the relationship between information pluralism in newspapers and its dependence on advertising, focusing on the stress between media business models and their ability to cover and handle information in accordance to their editorial line. One of the main results is the identification of significant differences on news treatment between business models and between print and digital formats. Moreover, those media that concentrate a greater percentage of advertising expenditures show a tendency to cover facts as news when the reputation of an announcer or a brand may be affected, assuming journalism as informative-descriptive rather than as an articulator of the public discussion, where brands are presented as neutral actors decontextualized of their social environments.