Environmental attitudes towards wine tourism

Christopher Taylor ^[1] ; Nelson Barber ^[2] ; Cynthia Deale ^[3]
1. [1] Eastern New Mexico University
  
  Eastern New Mexico University
  
  Estados Unidos
2. [2] University of New Hampshire
  
  University of New Hampshire
  
  Town of Durham, Estados Unidos
3. [3] East Carolina University
  
  East Carolina University
  
  Township of Greenville, Estados Unidos
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Localización: International Journal of Wine Research, ISSN-e 1179-1403, Nº. 2, 2010, págs. 13-26
Idioma: inglés
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Resumen
- Wine tourism marketers frequently seek new ways to promote destinations, often executing ecologically sustainable practices. As consumer environmental knowledge of a wine tourism destination increases, consumer attitudes change, influencing perceptions of the environmental policies of a wine region. In this consumer-driven economy, it is therefore important to search for effective ways to market destinations, and one approach is selective marketing. By focusing on consumers in this manner, it is possible to understand better their concerns and motivations, which should aid in marketing and advertising efforts. This study investigated wine consumers environmental concerns and attitudes about wine regions. Results suggest environmental attitudes differed by demographics regarding the impact of wine tourism, providing ideas on further marketing efforts for those involved in wine tourism.