Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets

• Autores: Emily N. Garbinsky, Nicole L. Mead, Daniel Gregg
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 3, 2021, págs. 97-112
• Idioma: inglés
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