Tourist satisfaction: an analysis of its antecedents.

• Autores: M. Carmen Barroso Castro, Enrique Martín Armario, David Martín Ruiz, Isabel María Rosa Díaz
• Localización: XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico]: Universidad de Las Palmas de Gran Canaria, 17-18-19 de septiembre de 2008, 2008, ISBN 978-84-7356-565-3, pág. 92
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Trying to understand what comprises tourist satisfaction is one of the most relevant areas of research for the sector (Petrick 2003; Prebensen, 2006), as satisfied tourists tend to transmit their positive experience to third persons as well as repeating their visit (Hallowell 1996; Kozak & Rimmington 2000; Pizam 1994; Alén, Rodríguez & Fraiz, 2007; Operman, 2000). The aim of this study is to offer an integrating vision of the relationships that exist between the antecedents of tourist satisfaction, their motivation, and the activities holiday-makers carry out at their destination, with the hope that these results will aid tourist managers in their task of creating competitive offers. The results obtained in this study provide sufficient empirical evidence to accept the relationship that exists between tourist motivation, the activities they perform at their destination, and their overall level of satisfaction.