Resumen de Internet consumer value of university students: e-mail-vs.-Web users

Laurent Bourdeau, Jean-Charles Chebat, Christian Couturier

• What values are underlying the use of Internet? An empirical study (N=358) shows five value factors: social, utilitarian, hedonic, learning and purchasing on the Internet. World Wide Web users score significantly higher on social and learning value, while E-mail users tend to value more a communication experience rather than a learning experience. Theoretical and practical implications are proposed.