Strength of ties and pioneering orientation: The moderating role of scanning capabilities

• María José Ruiz-Ortega ^[1] ; F Xavier Molina-Morales ^[2] ; Gloria Parra-Requena ^[1] ; Pedro M García-Villaverde ^[1]
  1. [1] University of Castilla-La Mancha, Albacete, Spain
  2. [2] University Jaume I, Castelló, Spain
• Localización: Business Research Quarterly, ISSN 2340-9444, ISSN-e 2340-9436, Vol. 25, Nº. 4, 2022, págs. 296-311
• Idioma: inglés
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• Resumen

  • The purpose of this article is to study the curvilinear effect on pioneering orientation of one of its key relational backgrounds: strength of ties. The study is based on a sample of 224 companies in the footwear industry in Spain. A hierarchical regression analysis was performed. The results show a curvilinear U-shaped relationship between the strength of ties and pioneering orientation. This curvilinear relationship is increasingly pronounced as scanning capabilities grow. Managers wishing to develop a pioneering orientation should avoid excessive levels of strength in their ties and unduly low levels. Furthermore, firms might benefit from developing scanning capability.