From Chambord’s Brand Equity to the Construction of a Touristic Destination’s Image: A Reductive Marketing Approach

• Koffi Selom Agbokanzo ^[1] ; Philippe Tanchoux ^[2]
  1. [1] Catholic University of the West

     Catholic University of the West

     Arrondissement d’Angers, Francia

     
  2. [2] University of Orléans

     University of Orléans

     Arrondissement d’Orléans, Francia

     
• Localización: Brand, label, and product intelligence: Second International Conference, COBLI 2021 / Joseph Kaswengi (ed. lit.), Aurore Ingarao (ed. lit.), 2022, ISBN 9783030958091, págs. 223-245
• Idioma: inglés
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