From communication to customer engagement: insights from a tourist destination before and during COVID-19

• Jesús Cambra-Fierro ^[2] ; María Fuentes-Blasco ^[3] ; Lily (Xuehui) Gao ^[1] ; Iguácel Melero-Polo ^[1]
  1. [1] Universidad de Zaragoza

     Universidad de Zaragoza

     Zaragoza, España

     
  2. [2] University Pablo de Olavide, Spain
  3. [3] University Pablo de Olavide of Sevilla, Spain

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• Localización: Handbook of customer engagement in tourism marketing / Raouf Ahmad Rather (ed. lit.), Haywantee Ramkissoon (ed. lit.), 2023, ISBN 9781802203936, págs. 291-311
• Idioma: inglés
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