The effect of consumer's psychographic variables upon deal-proneness
Eva Martínez, Teresa Montaner Gutiérrez
págs. 157-168
The effectiveness of verbal prompts on sales
Claus Ebster, Sabine Valis, Udo Wagner
págs. 169-176
Technology readiness and the evaluation and adoption of self-service technologies
Allard van Riel, Johanna Gummerus, Filippa Gillberg, Veronica Liljander
págs. 177-191
M.P. Martínez-Ruiz, Alejandro Mollá Descals, Miguel Angel Gómez Borja, J.L. Rojo-Álvarez
págs. 193-204
Gordon R. Foxall, Rosario Vázquez Carrasco
págs. 205-219
The influence of retailer reputation on store patronage
Russell Abratt, Paul Dion, Wei-Ming Ou
págs. 221-230
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