Journal of marketing: A quarterly publication of the american marketing association

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  Año 2010, Vol. 74, Número 2

  • Megamarketing: The Creation of Markets as a social Process.

    Ashlee Humphreys

    págs. 1-19

    

  • An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors.

    Can Uslay, Z. Ayca Altintig, Robert D. Winsor

    págs. 20-39

    

  • Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment.

    Rajiv K. Sinha, Fernando S. Machado, Collin Sellman

    págs. 40-54

    

  • Customer Reactions to Service Separation.

    Hean Tat Keh, Jun Pang

    págs. 55-70

    

  • Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities.

    Robert V. Kozinets, Kristine de Valck, Andrea C. Wojnicki, Sarah J.S. Wilner

    págs. 71-89

    

  • Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending.

    Koert van Itlersum, Joost M.E. Pennings, Brian Wansink

    págs. 90-104

    

  • Contract Specificity and its Performance Implications.

    Erik A. Mooi, Mrinal Ghosh

    págs. 105-120

    

  • Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.

    Michael J. Barone, Tirthankar Roy

    págs. 121-132

    

  • Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics.

    Feng Zhu, Xiaoquan Zhang

    págs. 133-148