Harvard business review

• 

  Año 2013, Vol. 91, Número 3

  • Advertising Is an Art--and a Science

    Adi Ignatius

    • Resumen

    págs. 10-11

    

  • Creativity as an Exercise in Self-Discovery: Interaction

    • Resumen

    págs. 16-17

    

  • How to Help Employees "Get" Strategy: Interaction

    • Resumen

    págs. 16-17

    

  • The Rise of Textbook Economics: Interaction

    • Resumen

    págs. 18-19

    

  • Surviving Disruption: Interaction

    • Resumen

    págs. 18-19

    

  • The Dark Side of Cross-Selling: Interaction

    • Resumen

    págs. 19-20

    

  • Your Company's History as a Leadership Tool: Interaction

    • Resumen

    págs. 19-20

    

  • Why It Pays to Be a Category Creator

    Eddie Yoon, Linda Deeken

    • Resumen

    págs. 21-23

    

  • How Competition Strengthens Start-ups

    Andrew Burke, Stephanie Hussels

    • Resumen

    págs. 24-25

    

  • SMART FUNDRAISERS SKIP THE TOTE BAGS

    • Resumen

    págs. 24-25

    

  • Long CEO Tenure Can Hurt Performance

    Luo Xueming, Vamsi K. Kanuri, Michelle Andrews

    • Resumen

    págs. 26-27

    

  • MORE ESTROGEN, MORE ACCURACY

    • Resumen

    págs. 26-27

    

  • When in Chinatown, You Really Do Think More Chinese

    Adam Alter

    • Resumen

    págs. 28-29

    

  • The Multitasking Paradox

    • Resumen

    págs. 30-31

    

  • Strategic Humor

    • Resumen

    págs. 32-33

    

  • 3-D PRINTING WILL CHANGE THE WORLD

    Richard A. D'Aveni

    • Resumen

    págs. 34-35

    

  • What Does It Take to Redesign an Industry?

    Christopher Meyer

    • Resumen

    págs. 36-37

    

  • Encyclopædia Britannica's President on Killing Off a 244-Year-Old Product

    Jorge Cauz

    • Resumen

    págs. 39-42

    

  • BIG-BANG DISRUPTION

    Larry Downes, Paul F. Nunes

    • Resumen

    págs. 44-56

    

  • Advertising Analytics 2.0. (cover story)

    Wes Nichols

    • Resumen

    págs. 60-68

    

  • For Mobile Devices, Think Apps, Not Ads. (cover story)

    Sunil Gupta

    • Resumen

    págs. 70-75

    

  • Advertising's New Medium: Human Experience. (cover story)

    Jeffrey F. Rayport

    • Resumen

    págs. 76-84

    

  • Creative That Cracks the Code. (cover story)

    Julia Kirby

    • Resumen

    págs. 86-89

    

  • The Case for Stealth Innovation

    Paddy Miller, Thomas Wedell-Wedellsborg

    • Resumen

    págs. 90-97

    

  • Why "Fair Value" Is the Rule

    Karthik Ramanna

    • Resumen

    págs. 99-101

    

  • Do You Really Want to Be an eBay?

    Andrei Hagiu, Julian Wright

    • Resumen

    págs. 102-108

    

  • Making Sustainability Profitable

    Knut Haanaes, David Michael, Jeremy Jurgens, Subramanian Rangan

    • Resumen

    págs. 110-115

    

  • Know what really motivates you

    Heidi Grant Halvorson, E. Tory Higgins

    • Resumen

    págs. 117-120

    

  • When Personalities Don't Match

    Andrew Kakabadse, Nada K. Kakabadse

    • Resumen

    págs. 119-120

    

  • Fighting a Government Threat

    Francesca Gino

    • Resumen

    págs. 123-127