International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2013, Vol. 10, Número 2

  • Theoretical development

    • The updated potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal

      Marta Rey-García, Luis Ignacio Álvarez González, Laurentino Bello Acebrón

      • Resumen

      págs. 87-102

      

  • Original article

    • Does definition of self predict adopter dog breed choice?

      Goitom Tesfom, Nancy J. Birch

      • Resumen

      págs. 103-127

      

    • Factors influencing the probability of early lapse of face to face recruited charity donors

      Roger Bennett

      • Resumen

      págs. 129-142

      

    • Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations

      Andrea Haussmann, Lorenz Poellmann

      • Resumen

      págs. 143-161

      

    • Investigating factors that influence on ICT usage in higher education: a descriptive analysis

      María Angeles Iniesta Bonillo, Raquel Sánchez Fernández, María Walesska Schlesinger Díaz

      • Resumen

      págs. 163-174

      

    • Communicating with love: exposition to the love concept and donations to a humanitarian organization

      Nicolas Guéguen, Céline Jacob, Virginie Charles-Sire

      • Resumen

      págs. 175-183

      

  • PHD Thesis Review

    • Social marketing: an application to the behaviour of breastfeeding

      Oliva Dourado Martins, Arminda Maria Finisterra do Paço, Ricardo José de Ascensão Gouveia Rodrigues

      • Resumen

      págs. 185-186