Marketing science

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  Año 2014, Vol. 33, Número 1

  • Introduction to theory and practice in marketing conference special section of marketing science

    Sunil Gupta, Dominique Hanssens, John R. Hauser, Donald Lehmann, Bernd H. Schmitt

    • Resumen

    págs. 1-5

    

  • Manufacturer and retailer strategies to impact store brand share: : global integration, local adaptation, and worldwide learning

    Jan-Benedict E. M. Steenkamp, Inge Geyskens

    • Resumen

    págs. 6-26

    

  • Morphing banner advertising

    Glen L. Urban, Guilherme (Gui) Liberali, Erin MacDonald, Robert Bordley, John R. Hauser

    • Resumen

    págs. 27-46

    

  • A theory for market growth or decline

    Steven M. Shugan, Debanjan Mitra

    • Resumen

    págs. 47-65

    

  • Outsourcing retail pricing to a category captain: : the role of information firewalls

    Vincent R. Nijs, Kanishka Misra, Karsten Hansen

    • Resumen

    págs. 66-81

    

  • Predicting individual behavior with social networks

    Sharad Goel, Daniel G. Goldstein

    • Resumen

    págs. 82-93

    

  • Consumer stockpiling and competitive promotional strategies

    Manish Gangwar, Nanda Kumar, Ram C. Rao

    • Resumen

    págs. 94-113

    

  • Make, buy, or ally? choice of and payoff from announcements of alternate strategies for innovations

    Abhishek Borah, Gerard J. Tellis

    • Resumen

    págs. 114-133

    

  • Modeling competition and its impact on paid-search advertising

    Sha Yang, Shijie Lu, Xianghua Lu

    • Resumen

    págs. 134-153