European Journal of Marketing

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  Año 2014, Vol. 48, Número 9-10

  • The bigger society: : considering lived consumption experiences in managing social change around obesity

    James Martin Cronin, Mary McCarthy, Mary Brennan, Sinéad McCarthy

    • Resumen

    págs. 1-2

    

  • Acculturation and consumer loyalty among immigrants: : a cross-national study

    Sigal Segev, Ayalla Ruvio, Aviv Shoham, Dalia Velan

    • Resumen

    págs. 3-4

    

  • User-generated content behaviour of the dissatisfied service customer

    Caterina Presi, Charalampos Saridakis, Susanna Hartmans

    • Resumen

    págs. 4-5

    

  • Promoting boundary spanning behavior among service personnel

    Jaewon Yoo, Todd Arnold, Gary L. Frankwick

    • Resumen

    págs. 5-6

    

  • The interplay of products from the same product line: : the role of brand reputation

    Mauricio Palmeira

    • Resumen

    págs. 6-7

    

  • The franchise relationship in China: : agency and institutional theory perspectives

    Anne Marie Doherty, Xiaomin Chen, Nicholas Alexander

    • Resumen

    págs. 7-8

    

  • The intertwined relationships of power, justice, and dependence

    Jessica Hoppner, David A Griffith, ChangSeob Yeo

    • Resumen

    págs. 8-9

    

  • The effect of customer information during new product development on profits from goods and services

    Lars Witell, Anders Gustafsson, Michael D. Johnson

    • Resumen

    págs. 9-10

    

  • Multichannel advertising: : does print advertising affect search engine advertising?

    Rainer Olbrich, Carsten D. Schultz

    • Resumen

    págs. 10-11

    

  • Chief Marketing Officer�s equity incentives: : economic determinants and effects on shareholder value

    Michele Fabrizi

    • Resumen

    págs. 11-12

    

  • Rethinking brand architecture: : a study on industry, company- and product-level drivers of branding strategy

    Andreas Strebinger

    • Resumen

    págs. 12-13

    

  • Standing out from the crowd: niche product choice as a form of conspicuous consumption

    Tobias Schaefers

    • Resumen

    págs. 13-14

    

  • The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: : a consumer perspective

    Sanjit Kumar Roy, Walfried M. Lassar, Gul Butaney

    • Resumen

    págs. 14-15

    

  • Store image influences in consumers� perceptions of store brands: : the moderating role of value consciousness

    Elena Delgado Ballester, Miguel Hernández Espallardo, Augusto Rodríguez Orejuela

    • Resumen

    págs. 15-16

    

  • Does channel decentralization lead to low quality product lines?

    Hwan Chung, Eunkyu Lee

    • Resumen

    págs. 16-17

    

  • How funny was that? Uncovering humor mechanisms

    Nathalie Spielmann

    • Resumen

    págs. 17-18