Country-Level Performance of New Experience Products in a Global Rollout: : The Moderating Effects of Economic Wealth and National Culture
págs. 1-20
Exploring Subsidiary Desire for Autonomy: : A Conceptual Framework and Empirical Findings
págs. 21-43
Sustainable Export Marketing Strategy Fit and Performance
Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, Constantinos N. Leonidou
págs. 44-66
The Importance of Strategic Fit Between Host�Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises' Performance: : A Contingency Perspective
págs. 67-85
Product Diversification and Market Value of Large International Firms: : A Macroenvironmental Perspective
págs. 86-107
págs. 108-1089
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