Journal of International Marketing

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  Año 2014, Vol. 22, Número 4

  • Country-Level Performance of New Experience Products in a Global Rollout: : The Moderating Effects of Economic Wealth and National Culture

    David A. Griffith, Goksel Yalcinkaya, Gaia Rubera

    • Resumen

    págs. 1-20

    

  • Exploring Subsidiary Desire for Autonomy: : A Conceptual Framework and Empirical Findings

    Christian Homburg, Jana-Kristin Prigge

    • Resumen

    págs. 21-43

    

  • Sustainable Export Marketing Strategy Fit and Performance

    Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, Constantinos N. Leonidou

    • Resumen

    págs. 44-66

    

  • The Importance of Strategic Fit Between Host�Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises' Performance: : A Contingency Perspective

    Annie Peng Cui, Michael F. Walsh, Shaoming Zou

    • Resumen

    págs. 67-85

    

  • Product Diversification and Market Value of Large International Firms: : A Macroenvironmental Perspective

    Tianjiao Qiu

    • Resumen

    págs. 86-107

    

  • SUBJECT AND AUTHOR INDEX 2014

    págs. 108-1089