International Journal of Advertising

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  Año 2015, Vol. 34, Número 1

  • The International Journal of Advertising in 2015 and beyond

    Charles R. Taylor

    págs. 1-2

    

  • Persuasion in advertising: when does it work, and when does it not?

    Peeter W. J. Verlegh, Marieke L. Fransen, Amna Kirmani

    págs. 3-5

    

  • A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

    Marieke L. Fransen, Peeter W. J. Verlegh, Amna Kirmani, Edith G. Smit

    • Resumen

    págs. 6-16

    

  • How to Measure Persuasion Knowledge

    Chang-Dae Ham, Michelle R. Nelson, Susmita Das

    • Resumen

    págs. 17-53

    

  • Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence

    Martin Eisend

    • Resumen

    págs. 54-69

    

  • Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge

    Eva A. van Reijmersdal, Nienke Lammersb, Esther Rozendaal, Moniek Buijzen

    • Resumen

    págs. 70-84

    

  • Naïve theories about persuasion: implications for information processing and consumer attitude change

    Pablo Briñol Turnes, Derek D. Rucker, Richard E. Petty

    • Resumen

    págs. 85-106

    

  • Can evoking nature in advertising mislead consumers? The power of 'executional greenwashing'

    Beatrice Parguel, Florence Benoit-Moreau, Cristel Antonia Russell

    • Resumen

    págs. 107-134

    

  • When environmental messages should be assertive: examining the moderating role of effort investment

    Tae Hyun Baek, Sukki Yoon, Seeun Kim

    • Resumen

    págs. 135-157

    

  • Message framing in green advertising: the effect of construal level and consumer environmental concern

    Hua Changa, Lingling Zhangb, Guang-Xin Zhang

    • Resumen

    págs. 158-176