Edith G. Smit

• Artículos de revistas (3)
• Colaboraciones en obras colectivas (7)

• Artículos de revistas

  • A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

    Marieke L. Fransen, Peeter W. J. Verlegh, Amna Kirmani, Edith G. Smit

    International Journal of Advertising, ISSN 0265-0487, Vol. 34, Nº. 1, 2015, págs. 6-16

    • Resumen
    

  • Assessing the cross-cultural applicability of tailored advertising - A comparative study between the Netherlands and Poland

    Ewa Maslowska, Edith G. Smit, Bas van den Putte

    International Journal of Advertising, ISSN 0265-0487, Vol. 32, Nº. 4, 2013, págs. 487-511

    • Resumen
    

  • The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads

    Edith G. Smit, Peter Neijens, Robert Heath

    International Journal of Advertising, ISSN 0265-0487, Vol. 32, Nº. 1, 2013, págs. 65-84

    • Resumen
    

• Colaboraciones en obras colectivas

  • Attention Battle: the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context

    Sophie C. Boerman, Edith G. Smit, Lex van Meurs

    Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 297-312

    

  • The Perceived Interactivity of Top Global Brand Websites and its Determinants

    Hilde A. M. Voorveld, Peter Neijens, Edith G. Smit

    Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 217-233

    

  • Developing a Classification of Motivations for Consumers' Online Brand-Related Activities

    Daan G. Muntinga, Marjolein Moorman, Edith G. Smit

    Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 235-247

    

  • To Bind, To Sell, To Tell Your Story Well

    Edith G. Smit, Corine Meppelink, Peter Neijens

    Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 79-86

    

  • Brand Website Studies: An Integrated Literature Review

    Hilde A. M. Voorveld, Peter Neijens, Edith G. Smit

    Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 201-211

    

  • The Impact of Different Media Messages on The Development of Strong Consumer-Brand Relationships

    Maarten Tolboom, Edith G. Smit, Fred E. Bronner

    Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 213-224

    

  • Context Effects on Reactions to Television Brand Placement

    Eva A. van Reijmersdal, Edith G. Smit, Peter Neijens

    Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 271-279

    

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