International Journal of Advertising

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  Año 2013, Vol. 32, Número 4

  • Customised communications - Relevance vs privacy in targeted messaging

    Charles R. Taylor

    • Resumen

    págs. 483-485

    

  • Assessing the cross-cultural applicability of tailored advertising - A comparative study between the Netherlands and Poland

    Ewa Maslowska, Edith G. Smit, Bas van den Putte

    • Resumen

    págs. 487-511

    

  • Ads are watching me - A view from the interplay between anthropomorphism and customisation

    Marina Puzakova, Joseph F. Rocereto, Hyokjin Kwak

    • Resumen

    págs. 513-538

    

  • Effects of recommendation systems on consumer inferences of website motives and attitudes towards a website

    Hyun Ju Jeong, Mira Lee

    • Resumen

    págs. 539-558

    

  • Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking

    Chun-Tuan Chang, Chien-Hun Tseng

    • Resumen

    págs. 559-585

    

  • Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

    Hojoon Choi, Yoo Kyunga, Tae Hyun Baek, Leonard N. Reid, Wendy Macias

    • Resumen

    págs. 587-616

    

  • Can advertising influence the results of hedonic tests for food products?

    Christian Dianoux, Dan Petrovici, Anne-Laure Minondo

    • Resumen

    págs. 617-632

    

  • How using versus showing interaction between characters and products boosts product placement effectiveness

    Bernadette Kamleitner, Abul Khair Jyote

    • Resumen

    págs. 633-653

    

  • Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

    Soontae An, Hannah Kang

    • Resumen

    págs. 655-678

    

  • Matthew P. McAllister and Emily West (eds) - The Routledge Companion to Advertising and Promotional Culture

    Stephanie O'Donohoe

    • Resumen

    págs. 679-680