Marketing science

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  Año 2015, Vol. 34, Número 4

  • Editorial—marketing science in emerging markets

    Laxman Narasimhan, Kannan Srinivasan, K. Sudhir

    • Resumen

    págs. 473-479

    

  • Learning about new technologies through social networks: : Experimental evidence on nontraditional stoves in bangladesh

    Grant Miller, Ahmed Mushfiq Mobarak

    • Resumen

    págs. 480-499

    

  • The “Peter Pan syndrome” in emerging markets: : The productivity-transparency trade-off in it adoption

    K. Sudhir, Debabrata Talukdar

    • Resumen

    págs. 500-521

    

  • Untangling searchable and experiential quality responses to counterfeits

    Yi Qian, Qian Gong, Yuxin Chen

    • Resumen

    págs. 522-538

    

  • Breaking free of a stereotype: : Should a domestic brand pretend to be a foreign one?

    Kaifu Zhang

    • Resumen

    págs. 539-554

    

  • The impacts of advertising assets and R&D assets on reducing bankruptcy risk

    Niket Jindal, Leigh McAlister

    • Resumen

    págs. 555-572

    

  • Social learning in networks of friends versus strangers

    Jurui Zhang, Yong Liu, Yubo Chen

    • Resumen

    págs. 573-589

    

  • Consumer uncertainty and purchase decision reversals: : Theory and evidence

    Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair

    • Resumen

    págs. 590-605

    

  • Consumer search activities and the value of ad positions in sponsored search advertising

    Tat Y. Chan, Young-Hoon Park

    • Resumen

    págs. 606-623