Marketing science

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  Año 2016, Vol. 35, Número 3

  • Mining brand perceptions from twitter social networks

    Aron Culotta, Jennifer Cutler

    • Resumen

    págs. 343-362

    

  • A structured analysis of unstructured big data by leveraging cloud computing

    Xiao Liu, Param Vir Singh, Kannan Srinivasan

    • Resumen

    págs. 363-388

    

  • Model-based purchase predictions for large assortments

    Bruno J.D. Jacobs, Bas Donkers, Dennis Fok

    • Resumen

    págs. 389-404

    

  • Crumbs of the cookie: : User profiling in customer-base analysis and behavioral targeting

    Michael Trusov, Liye Ma, Zainab Jamal

    • Resumen

    págs. 405-426

    

  • Scalable rejection sampling for bayesian hierarchical models

    Michael Braun, Paul Damien

    • Resumen

    págs. 427-444

    

  • Consumer preference elicitation of complex products using fuzzy support vector machine active learning

    Dongling Huang, Lan Luo

    • Resumen

    págs. 445-464

    

  • Experimental designs and estimation for online display advertising attribution in marketplaces

    Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores

    • Resumen

    págs. 465-483

    

  • A video-based automated recommender (VAR) system for garments

    Shasha Lu, Li Xiao, Min Ding

    • Resumen

    págs. 484-510

    

  • Visualizing asymmetric competition among more than 1,000 products using big search data

    Daniel M. Ringel, Bernd Skiera

    • Resumen

    págs. 511-534