págs. 646-664
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference.
págs. 665-681
A "Wide" Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice.
págs. 682-698
The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice.
págs. 699-711
Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence.
págs. 712-727
Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets.
Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava
págs. 728-744
Computer Interfaces and the "Direct-Touch" Effect: Can iPads Increase the Choice of Hedonic Food?
págs. 745-758
Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending.
págs. 759-772
The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants.
págs. 773-789
Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings.
págs. 790-803
págs. 804-813
págs. 814-828
págs. 829-846
Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions.
págs. 847-864
Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation.
págs. 865-880
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