Perspective: Understanding the Nature and Measurement of the Lead User Construct
págs. 3-12
Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-Relating Capabilities
Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans, Todd J. Arnold
págs. 13-34
Project Suspensions and Failures in New Product Development: Returns for Entrepreneurial Firms in Co-Development Alliances
págs. 35-59
The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects
págs. 60-80
págs. 81-100
Drivers and Consequences of Narrative Transportation: Understanding the Role of Stories and Domain-Specific Skills in Improving Radically New Products
págs. 101-118
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