International Journal of Advertising

• 

  Año 2017, Vol. 36, Número 1

  • Productivity and impact in advertising research since the millennium:: a profiling and investigation of drivers of impact

    Terri H. Chan, Caleb H. Tse, Kineta Hung

    • Resumen

    págs. 11-37

    

  • Brand placement repetition in a fictional text

    Yana R. Avramova, Patrick De Pelsmacker, Nathalie Dens

    • Resumen

    págs. 38-59

    

  • The role of customization, brand trust, and privacy concerns in advergaming

    Verena M. Wottrich, Peeter W. J. Verlegh, Edith G. Smit

    • Resumen

    págs. 60-81

    

  • Eye-tracking evidence that happy faces impair verbal message comprehension:: the case of health warnings in direct-to-consumer pharmaceutical television commercials

    Cristel Antonia Russell, John L. Swasy, Dale Wesley Russell, Larry Engel

    • Resumen

    págs. 82-106

    

  • ‘We’ are more likely to endorse than ‘I’:: the effects of self-construal and brand symbolism on consumers’ online brand endorsements

    Stefan F. Bernritter, Annemijn C. Loermans, Peeter W. J. Verlegh, Edith G. Smit

    • Resumen

    págs. 107-120

    

  • Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

    Lucía Porcu, Salvador del Barrio García, Juan Miguel Alcántara-Pilar, Esmeralda Crespo Almendros

    • Resumen

    págs. 121-141

    

  • Too good to be true:: the role of online reviews’ features in probability to buy

    Ewa Maslowska, Edward C. Malthouse, Stefan F. Bernritter

    • Resumen

    págs. 142-163

    

  • How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

    Sonja Bidmon

    • Resumen

    págs. 164-189

    

  • Effects of ethnic advertising on consumers of minority and majority groups:: the moderating effect of humor

    Anna Rößner, Maren Kämmerer, Martin Eisend

    • Resumen

    págs. 190-205