Spanish journal of marketing-ESIC

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  Año 2017, Vol. 21, Número 2

  • Consumer’s perceptions of website’s utilitarian and hedonic attributes and online purchase intentions: a cognitive---affective attitude approach

    M. A. Mon, M. J. Khalid, H. M. Awan, S. Attiq, H Rasool, M. Kiran

    • Resumen
    • Texto completo

    págs. 73-88

    

  • This anthropomorphised brand is so loveable: the role of self-brand integration

    Elena Delgado Ballester, María Dolores Palazón Vidal, Jenny Peláez Muñoz

    • Resumen
    • Texto completo

    págs. 89-101

    

  • Blog influence and political activism: an emerging and integrative model

    Juan Sánchez Villar, José Enrique Bigné Alcañiz, Joaquín Aldás Manzano

    • Resumen
    • Texto completo

    págs. 102-116

    

  • Implementation of Web 2.0 in the snow tourism industry: analysis of the online presence and e-commerce of ski resorts

    Eduard Cristóbal Fransi, Natalia Daries Ramón, Estela Mariné Roig, Eva Martín Fuentes

    • Resumen
    • Texto completo

    págs. 117-130

    

  • Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context

    Rafael Currás Pérez, Carla Ruiz Mafé, Isabel Sánchez García, Silvia Sanz Blas

    • Resumen
    • Texto completo

    págs. 131-145

    

  • Introducing Personal Social Responsibility as a key element to upgrade CSR

    Sylvia López Davis, Longinos Marín Rives, Salvador Ruiz de Maya

    • Resumen
    • Texto completo

    págs. 146-163