International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2017, Vol. 14, Número 4

  • original article

    • An approach to market orientation in the basic units of public action

      Jon Morandeira Arca, Victoria Elizagarate Gutiérrez, Irati Labaien Egiguren

      • Resumen

      págs. 409-426

      

    • Evolution of a framework of co-creation in political marketing: select cases

      Shiksha Kushwah, Deep Shree, Mahim Sagar

      • Resumen

      págs. 427-445

      

    • Place branding & place marketing 1976–2016: a multidisciplinary literature review

      Renaud Vuignier

      • Resumen

      págs. 447-473

      

    • The relevance of cause-related marketing to post-purchase guilt alleviation

      Susana Costa E. Silva, Carla Carvalho Martins

      • Resumen

      págs. 475-494

      

    • Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective

      Charles Jebarajakirthy, Paramaporn Thaichon, Achchuthan Sivapalan

      • Resumen

      págs. 495-512

      

    • Does corporate social responsibility contribute to strengthen brand equity? An empirical study

      Subhajit Bhattacharya

      • Resumen

      págs. 513-533

      

    • Antecedents and consequences of university perceived value, according to graduates: the moderating role of Higher Education involvement

      Luis Doña-Toledo, Teodoro Luque Martínez, Salvador del Barrio García

      • Resumen

      págs. 535-565