Spanish journal of marketing-ESIC

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  Año 2021, Vol. 25, Número 2

  • Virtual reality and gamification in marketing higher education: a review and research agenda

    Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Fernando José de Aires Angelino

    • Resumen
    • Texto completo

    págs. 179-216

    

  • Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

    Mark Anthony Camilleri, Loredana Falzon

    • Resumen
    • Texto completo

    págs. 217-238

    

  • The influence of eWOM: Analyzing its characteristics and consequences, and future research lines

    Khaoula Akdim

    • Resumen
    • Texto completo

    págs. 239-259

    

  • What motivates and deters users’ online co-creation? The role of cultural and socio-demographic factors

    Maryna Chepurna, Josep Rialp Criado

    • Resumen
    • Texto completo

    págs. 260-281

    

  • Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

    Ghazanfar Ali Abbasi, Janani Kumaravelu, Yen-Nee Goh, Karpal Singh Dara Singh

    • Resumen
    • Texto completo

    págs. 282-311

    

  • The role of emotional experience and destination image on ecotourism satisfaction

    NgoHai Quynh, Nguyen Thanh Hoai, Nguyen Van Loi

    • Resumen
    • Texto completo

    págs. 312-332

    

  • The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand

    Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel A. Zúñiga

    • Resumen
    • Texto completo

    págs. 333-354