Journal of marketing: A quarterly publication of the american marketing association

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  Año 2023, Vol. 87, Número 1

  • JM: Promoting Catalysis in Marketing Scholarship

    Shrihari Sridhar, Cait Lamberton, Detelina Marinova, Vanitha Swaminathan

    págs. 1-9

    

  • Bad News? Send an AI. Good News? Send a Human

    Aaron M. Garvey, TaeWoo Kim, Adam Duhachek

    págs. 10-25

    

  • The Impact of Advertising Creative Strategy on Advertising Elasticity

    Filippo Dall'Olio, Demetrios Vakratsas

    págs. 26-44

    

  • Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice

    Jan B. Heide, Simon J. Bell, Paul Tracey

    págs. 45-63

    

  • Why Is It Wrong to Sell Your Body? Understanding Liberals’ Versus Conservatives’ Moral Objections to Bodily Markets

    Shreyans Goenka, Stijn M. J. van Osselaer

    págs. 64-80

    

  • Order Matters: Rating Service Professionals First Reduces Tipping Amount

    Jinjie Chen, Alison Jing Xu, Maria A. Rodas, Xuefeng Liu

    págs. 81-96

    

  • The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

    Stijn Maesen, Lien Lamey

    págs. 97-113

    

  • The Context (In)Dependence of Low-Fit Brand Extensions

    Pragya Mathur, Malika Malika, Nidhi Agrawal, Durairaj Maheswaran

    págs. 114-132

    

  • Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift

    Phyllis Xue Wang, Yijie Wang, Yuwei Jiang

    págs. 133-147