Journal of marketing: A quarterly publication of the american marketing association

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  Año 2023, Vol. 87, Número 5

  • Beyond Income: Dynamic Consumer Financial Vulnerability

    Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin

    págs. 657-678

    

  • A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

    Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, Robert F. Lusch

    págs. 679-697

    

  • A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category

    Kristopher O. Keller, Jonne Y. Guyt

    págs. 698-718

    

  • Understanding Customer Participation Dynamics: The Case of the Subscription Box

    Nita Umashankar, Kihyun Hannah Kim, Thomas Reutterer

    págs. 719-735

    

  • Marketing by Design: The Influence of Perceptual Structure on Brand Performance

    Felipe M. Affonso, Chris Janiszewski

    págs. 736-754

    

  • Creating Effective Marketing Messages Through Moderately Surprising Syntax

    A. Selin Atalay, Siham El Kihal, Florian Ellsaesser

    págs. 755-775

    

  • Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

    Liyin Jin, Yajin Wang, Ying Zhang

    págs. 776-792

    

  • What Holds Attention? Linguistic Drivers of Engagement

    Jonah Berger, Wendy W. Moe, David A. Schweidel

    págs. 793-809