págs. 1157-1176
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective
págs. 1177-1195
How Streamers Foster Consumer: Stickiness in Live Streaming Sales
págs. 1196-1216
Explaining Policyholders’ Chatbot: Acceptance with an Unified Technology Acceptance and Use of Technology-Based Model
págs. 1217-1237
Understanding Antecedents That Affect Customer Evaluations: of Head-Mounted Display VR Devices through Text Mining and Deep Neural Network
págs. 1238-1256
“Customer Reviews or Vlogger Reviews?”: The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms
págs. 1257-1282
Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers
Alexandrina Maria Pauceanu, Sebastian Vaduva, Amalia Cristina Nedelcut
págs. 1283-1300
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis
págs. 1301-1319
The Effect of Price Discrimination: on Fairness Perception and Online Hotel Reservation Intention
págs. 1320-1337
A Review of the Lightning Network’s Evolution: Unraveling Its Present State and the Emergence of Disruptive Digital Business Models
págs. 1338-1364
Unveiling the Power of ARIMA, Support Vector and Random Forest: Regressors for the Future of the Dutch Employment Market
págs. 1365-1403
TEE: Real-Time Purchase Prediction Using Time Extended: Embeddings for Representing Customer Behavior
págs. 1404-1418
The Interplay of AI Adoption, IoT Edge, and Adaptive Resilience to Explain Digital Innovation: Evidence from German Family-Owned SMEs
págs. 1419-1430
Exploring the Advantages of Using Social Media: in the Romanian Retail Sector
págs. 1431-1445
págs. 1446-1462
Internet Usage among Senior Citizens: Self-Efficacy and Social Influence Are More Important than Social Support
págs. 1463-1483
Unraveling the Impact of Lockdowns on E-commerce: An Empirical Analysis of Google Analytics Data during 2019–2022
págs. 1484-1510
A Conceptual Model for Developing Digital: Maturity in Hospitality Micro and Small Enterprises
págs. 1511-1528
págs. 1529-1547
Impact of Interaction Effects between Visual and Auditory: Signs on Consumer Purchasing Behavior Based on the AISAS Model
págs. 1548-1559
A Segmentation Study of Digital Pirates and Understanding: the Effectiveness of Targeted Anti-Piracy Communication
págs. 1560-1579
An Empirical Study of User Adoption of Cryptocurrency Using Blockchain Technology: Analysing Role of Success Factors like Technology Awareness and Financial Literacy
págs. 1580-1600
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
págs. 1601-1618
How Digital Financial Inclusion Boosts Tourism: Evidence from Chinese Cities
págs. 1619-1636
Do Electronic Coupon-Using Behaviors Make Men Womanish?: The Effect of the Coupon–Feminine Stereotype
págs. 1637-1659
Content Quality Assurance on Media Platforms: with User-Generated Content
págs. 1660-1686
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