Spanish journal of marketing-ESIC

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  Año 2023, Vol. 27, Número Extraordinario 2. Texto Completo Ejemplar. Dedicado a: Consumer Engagement: Contemporary Challenges in an Evolving World

  • Engaging consumers via online brand communities to achieve brand love and positive recommendations

    Mandakini Paruthi, Harsandaldeep Kaur, Jamid Ul Islam, Aaleya Rasool, George Thomas

    • Resumen
    • Texto completo
    

  • The role of gamification, social, hedonic and utilitarian values on e-commerce adoption

    Kunthi Afrilinda Kusumawardani, Hanif Adinugroho Widyanto, Jessica Eva Gloria Tambunan

    • Resumen
    • Texto completo
    

  • Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

    Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh, Ataul Karim Patwary, Amir Zaib Abbasi

    • Resumen
    • Texto completo
    

  • Consumer motivations for engaging with corporate social responsibility on social media

    Claudia Ximena Aguirre Mejía, Salvador Ruiz de Maya, María Dolores Palazón Vidal, Augusto Rodríguez Orejuela

    • Resumen
    • Texto completo
    

  • How businesswomen engage customers on social media?

    Nida Fatima, Raza Ali

    • Resumen
    • Texto completo
    

  • Developing customer engagement through communication consistency and channel coordination

    María Sicilia Piñero, María Dolores Palazón Vidal

    • Resumen
    • Texto completo
    

  • Engagement and consumption behavior of eSports gamers

    Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting, Raouf Ahmad Rather

    • Resumen
    • Texto completo