Advances in consumer research

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  Año 1994, Vol. 21, Número 1

  • The mammography guidelines controversy: What do women think?

    Ellen J. Eisner, Sharyn M. Sutton

    págs. 387-391

    

  • Ethical concerns in marketing research

    Eric R. Spangenberg, Jane Sojka

    págs. 392-396

    

  • `5 calories' or `low' calories: How consumer use numerical and verbal product information

    Madhubalan Viswanathan

    págs. 397-398

    

  • Customers complain--Business make excuses: The effects of linkage and valence

    Robert Baer, Donna J. Hill

    págs. 399-405

    

  • The effect of motivation to process on consumers' satisfaction reactions

    Barry J. Babin, Mitch Griffin

    págs. 406-411

    

  • Does satisfaction with multi-attribute products vary over time? A performance based approach

    Vikas Mittal, Jerome M. Katrichis

    págs. 412-417

    

  • `Tea and Viennese': A pioneering episode in the analysis of consumer behavior

    Ronald A. Fullerton

    págs. 418-421

    

  • Object-subject interchangeability: A symbolic interactionist model of materialism

    Jeff Murray, Reid P. Claxton

    págs. 422-426

    

  • A cross-cultural look at the `supposed to have it' phenomenon: The existence of a standard

    Cecilia Wittmayer, Steve Schultz

    págs. 427-434

    

  • Negotiation: An interdisciplinary approach

    Rami Zwick, Harish Sujan

    pág. 435

    

  • Memory, product familiarity, and categorization influences on the composition of consideration sets

    Kalpesh Kaushik Desai, Wayne D. Hoyer

    pág. 436

    

  • Sequential phases of judgment and the value representation of product alternatives

    Robert S. Billings, James R. Bailey

    págs. 437-441

    

  • Incorporating perceptions of financial control in purchase prediction: An empirical examination

    Arti Sanhi

    págs. 442-448

    

  • The effects of country of origin, brand, and price information: A cognitive-affective model of

    Wai-Kwan Li, Kent B. Moore

    págs. 449-457

    

  • The role of Hispanic ethnic identification on reference group influence

    Cynthia Webster, James B. Faircloth III

    págs. 458-463

    

  • Predicting buyers' selection of interpersonal sources: The role of strong ties and weak ties

    Cathy L. Hartman, Pamela Kiecker

    págs. 464-469

    

  • Cohort generational influences on consumer socialization

    Aric Rindfleisch

    págs. 470-476

    

  • A conceptual model of the role of situational type on consumer choice behavior and consideration

    Indrajit Sinha

    págs. 477-482

    

  • Alternative models of cognitive processes underlying consumer reactions to conjunction categories

    Francis M. Ulgado, Moonkyu Lee

    págs. 483-488

    

  • Consumption schemata: Their effects on consumer decision making

    Albert Wenben Lai

    págs. 489-494

    

  • Innovations in defining and measuring brand image

    Martin S. Roth

    pág. 495

    

  • Good life images and brand name associations: Evidence from Asia, America, and Europe

    George M. Zinkhan, Penelope J. Prenshaw

    págs. 496-500

    

  • Using the Zaltman metaphor elicitation technique to understand brand images

    Robin Higie Coulter, Gerald Zaltman

    págs. 501-507

    

  • The dark side of consumer behavior: Empirical examinations of impulsive and compulsive consumption

    Brian Wansink

    pág. 508

    

  • An examination of the effects of context-induced mood states on the evaluation of a `feel good'

    John Hadjimarcou, Lawrence J. Marks

    págs. 509-513

    

  • The influence of mood and gender on consumers' time perceptions

    Susan Powell Mantel, James J. Kellaris

    págs. 514-518

    

  • Phenomenological insights in mood and mood-related consumer behaviors

    Jacqueline J. Kacen

    págs. 519-525

    

  • Mood effects in consumer behavior: A unifying theme

    Ronald C. Goodstein

    págs. 526-529

    

  • The effects of the new food labels on consumer decision making

    Gary T. Ford

    pág. 530

    

  • Assessing viewer judgement of advertisements and vehicles: Scale development and validation

    Tammi S. Feltham

    págs. 531-535