How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance
págs. 705-724
How Social Presence Influences ConsumerWell-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity
págs. 725-742
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility
Dian Puteri Ramadhani, Andry Alamsyah, Mochamad Yudha Febrianta, Lusiana Zulfa Amelia Damayanti
págs. 743-773
Order Distribution and Routing Optimization for Takeout: Delivery under Drone–Rider Joint Delivery Mode
págs. 774-796
The Use of Digital Channels: in Omni-Channel Retail—An Empirical Study
Iulia Diana Nagy, Dan Cristian Dabija, Romana Emilia Cramarenco, Monica Ioana Burcă Voicu
págs. 797-817
Factors Influencing User Favorability of Government: Chatbots on Digital Government Interaction Platforms across Different Scenarios
págs. 818-845
Simulation Modeling and Analysis on the Value-Added Service of the Third-Party E-Commerce: Platform Supporting Multi-Value Chain Collaboration
págs. 846-862
Understanding the Adoption Dynamics of ChatGPT among Generation Z: Insights from a Modified UTAUT2 Model
págs. 863-879
eWOM Information Richness and Online User Review Behavior: Evidence from TripAdvisor
Xueyu Liu, Jie Lin, Xiaoyan Jiang, Tingzhen Chang, Haowen Lin
págs. 880-898
Role of Algorithm Awareness in Privacy Decision-Making Process: A Dual Calculus Lens
págs. 899-920
Whether to Add a Digital Product: into Subscription Service?
págs. 921-941
Tailoring Garment Fit for Personalized Body Image Enhancement: Insights from Digital Fitting Research
págs. 942-957
Does Experience Matter?: Unraveling the Drivers of Expert and Non-Expert Mobile Consumers
págs. 958-974
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry
págs. 975-992
Motivations toward Electronic Word-of-Mouth Sending Behavior: Regarding Restaurant Experiences in the Millennial Generation
Giovanny Haro Sosa, Beatriz Moliner Velázquez, Irene Gil Saura, María Fuentes Blasco
págs. 993-1012
Unlock Happy Interactions: Voice Assistants Enable Autonomy and Timeliness
págs. 1013-1033
Research on B2C Cross-Border Electronic Commerce Return: Logistics Model Selection Based on Estimated Return Rate
págs. 1034-1059
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal
págs. 1060-1078
From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers’ Post-Purchase Behavioral Intentions
págs. 1079-1094
Eye Tracking as an Instrument in Consumer Research to Investigate Food from A Marketing Perspective: A Bibliometric and Visual Analysis
págs. 1095-1117
Evaluating Arabic Emotion Recognition Task Using ChatGPT Models: A Comparative Analysis between Emotional Stimuli Prompt, Fine-Tuning, and In-Context Learning
págs. 1118-1141
Understanding the Dynamics of Brand Love: in the Automobile Industry
págs. 1142-1163
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals
págs. 1164-1184
Impact of Exclusive Choice Policies on Platform Supply Chains: When Both Same-Side and Cross-Side Network Effects Exist
págs. 1185-1205
Can Self-Presentation on Social Media Increase Individuals’ Conspicuous Consumption Tendency?: A Mixed-Method Empirical Study on WeChat in China
págs. 1206-1221
DigitalWallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective
págs. 1222-1242
Online Review Helpfulness and Information Overload: The Roles of Text, Image, and Video Elements
págs. 1243-1266
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital: Capability and Consumer Green Preference
págs. 1267-1302
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis
págs. 1303-1320
Information Collection and Personalized Service: Strategy of Monopoly under Consumer Misrepresentation
págs. 1321-1336
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