Spanish journal of marketing-ESIC

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  Año 2024, Vol. 28, Número 4

  • Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising

    Muhammad El-Taha, Zonaib Tahir, Iqra Mehroush

    • Resumen
    • Texto completo
    

  • Impact of process and outcome quality on intention for continued use of voice assistants

    Álvaro Saavedra Montejo, Raquel Chocarro Eguaras, Mónica Cortiñas Ugalde, Natalia Rubio Benito

    • Resumen
    • Texto completo
    

  • Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

    Bushra Sajid, Sadia Cheema, Raouf Ahmad Rather

    • Resumen
    • Texto completo
    

  • Emotional, cognitive and behavioural repercussions of hotel guests' experiences

    Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura

    • Resumen
    • Texto completo
    

  • How social CRM and customer satisfaction affect customer loyalty

    Djihane Malki, Mohammed Bellahcene, Hela Latreche, Mohammed Terbeche, Razane Chroqui

    • Resumen
    • Texto completo
    

  • Why do customers value m-banking apps?: A stimulus-organism-response perspective

    Nikolina Palamidovska Sterjadovska, Jana Prodanova, Anita Ciunova Shuleska

    • Resumen
    • Texto completo