Vertical strategic interaction: Implications for channel pricing strategy
Richard Staelin, Eunkyu Lee
págs. 185-207
Why store brand penetration varies by retailer
Stephen J. Hoch, Sanjay K. Dhar
págs. 208-227
págs. 228-245
John R. Hauser, Duncan I. Simester
págs. 246-255
Will it every fly? Modeling the takeoff of really new consumer durables
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págs. 256-270
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págs. 271-293
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