Journal of marketing: A quarterly publication of the american marketing association

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  Año 2025, Vol. 89, Número 1

  • Emotionl Energy: When Customer Interactions Energize Service Employees

    Julien Cayla, Brigitte Auriacombe

    págs. 1-18

    

  • The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior

    Corinne M. K. Hassler, Martin Mende, Maura L Scott, Lisa E. Bolton

    págs. 19-38

    

  • Political Polarization Triggers Conservatives' Misinformation Spread to Attain Ingroup Dominance

    Xiajing Zhu, Cornelia (Connie) Pechmann

    págs. 39-55

    

  • Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations

    Seo Yoon Kang, Junghan Kim, Arun Lakshmanan

    págs. 56-76

    

  • Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

    Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

    págs. 77-93

    

  • Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes

    Molly Ahearne, Mohsen Pourmasoudi, Yashar Atefi, Son K Lam

    págs. 94-116

    

  • Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis

    Zhuping Liu, Qiang Gao, Raghunath Singh Rao

    págs. 117-134

    

  • BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance

    Zhe Zhang, Ning Ye, Matthew Thompson

    págs. 135-152