Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2004, Vol. 68, Número 4

  • The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

    págs. 1-15

    

  • The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

    págs. 16-32

    

  • Antecedents and Outcomes of Marketing Strategy Comprehensiveness

    págs. 33-46

    

  • Customer Knowledge Development: Antecedents and Impact on New Product Performance

    págs. 47-59

    

  • Impression Management Using Typeface Design

    págs. 60-72

    

  • Linking Marketing to Financial Performance and Firm Value

    págs. 73-75

    

  • Measuring Marketing Productivity: Current Knowledge and Future Directions

    págs. 76-89

    

  • Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

    págs. 90-105

    

  • A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

    págs. 106-125

    

  • How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

    págs. 126-141

    

  • New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

    págs. 142-156

    

  • Strategic Responses to New Technologies and Their Impact on Firm Performance

    págs. 157-171

    

  • Customer Satisfaction and Shareholder Value

    Eugene W. Anderson, Claes Fornell, Sanal K. Mazvancheryl

    págs. 172-185

    

  • Reflections of a Marketing Educator with Scholarly Ambitions (Book)

    págs. 186-190