A classification schema of co-production of goods: an open-systems perspective

• Autores: Fernando R Jiménez, Kevin E. Voss, Gary L Frankwick
• Localización: European Journal of Marketing, ISSN-e 1758-7123, Vol. 47, Nº. 11-12, 2013, págs. 1841-1858
• Idioma: inglés
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• Resumen

  • Purpose - A growing body of literature reveals that the domain of customer co-production of goods is expansive. Many research articles in the area of co-production of goods, however, have focused on specific sub-areas within the larger domain. One result of these multiple lines of inquiry is that they establish overlapping construct names and definitions. The purpose of this article is to propose a classification schema of customer co-production of goods based on general systems theory (GST). Design/methodology/approach - A logical partitioning approach was employed. Findings - A classification schema of co-production of goods is derived from two criteria: the nature of the customer's input and the customer's autonomy. The classification suggests six sub-areas of co-production of goods: restricted co-manufacturing, unrestricted co-manufacturing, co-ideation, co-design, mass customization, and participation loop. Practical implications - The distinction of activities involving co-production of goods guides practitioners in the generalization of research findings and the selection of participation opportunities for their customers. Originality/value - This study proposes the first classification schema of co-production activities resulting in tangible goods. The classification reduces the overlap of constructs and definitions, defines the domain of co-production of goods, aids in the construction of nomological networks, and delimits generalizations drawn from empirical research. The authors recommend that researchers interested in co-production of goods should use the schema to guide their theory development and empirical research designs.