European Journal of Marketing

• 

  Año 2013, Vol. 47, Número 11-12

  • Service employee clusters in banking: Exploring Ind's typology considering behaviour, commitment and attitude about leadership

    Elaine Wallace, Leslie de Chernatony, Isabel Buil Carrasco

    • Resumen

    págs. 1781-1803

    

  • Reasons for variation in SCR for private label brands

    John Dawes

    • Resumen

    págs. 1804-1824

    

  • "What will 'they' think?": Marketing leakage to undesired audiences and the third-person effect

    Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander

    • Resumen

    págs. 1825-1840

    

  • A classification schema of co-production of goods: an open-systems perspective

    Fernando R Jiménez, Kevin E. Voss, Gary L Frankwick

    • Resumen

    págs. 1841-1858

    

  • A new era of consumer marketing?: An application of co-creational marketing in the music industry

    Jordan Gamble, Audrey Gilmore

    • Resumen

    págs. 1859-1888

    

  • The value co-destruction process: a customer resource perspective

    Anne M Smith

    • Resumen

    págs. 1889-1909

    

  • Consumers' responses to sponsorship by foreign companies

    Yue Meng-Lewis, Des Thwaites, Gopalakrishna Pillai Kishore

    • Resumen

    págs. 1910-1930

    

  • Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector

    Matthew Gorton, Robert Angell, John White, Tseng Yu-Shan

    • Resumen

    págs. 1931-1953

    

  • A study of non-profit organisations in cause-related marketing: takeholder concerns and safeguarding strategies

    Catherine Liston-Heyes, Gordon Liu

    • Resumen

    págs. 1954-1974

    

  • When having is not enough: implications of being satisfied

    Jing Yang Zhong, Mitchell Vincent-Wayne

    • Resumen

    págs. 1975-2001

    

  • Persuasion, marketing communication, and the metaphor of magic

    Chris Miles

    • Resumen

    págs. 2002-2019

    

  • Antecedents and consequences of brand-oriented companies

    Yen-Tsung Huang, Ya-Ting Tsai

    • Resumen

    págs. 2020-2041