María José Ruiz Ortega, Francesc Xavier Molina Morales, Gloria Parra Requena, Pedro Manuel García Villaverde
The purpose of this article is to study the curvilinear effect on pioneering orientation of one of its key relational backgrounds: strength of ties. The study is based on a sample of 224 companies in the footwear industry in Spain. A hierarchical regression analysis was performed. The results show a curvilinear U-shaped relationship between the strength of ties and pioneering orientation. This curvilinear relationship is increasingly pronounced as scanning capabilities grow. Managers wishing to develop a pioneering orientation should avoid excessive levels of strength in their ties and unduly low levels. Furthermore, firms might benefit from developing scanning capability.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados