Yan Liu

• Artículos de revistas (11)

• Artículos de revistas

  • The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution

    Fangfei Guo, Yan Liu

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 6, 2023, págs. 869-888

    

  • The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products

    Christina Kan, Yan Liu, Donald R. Lichtenstein, Chris Janiszewski

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 6, 2023, págs. 928-948

    

  • Index option returns and generalized entropy bounds

    Yan Liu

    Journal of financial economics, ISSN 0304-405X, Vol. 139, Nº. 3, 2021, págs. 1015-1036

    

  • Lucky factors

    Campbell R. Harvey, Yan Liu

    Journal of financial economics, ISSN 0304-405X, Vol. 141, Nº. 2, 2021, págs. 413-435

    

  • Reconstructing the yield curve

    Yan Liu, Jing Cynthia Wu

    Journal of financial economics, ISSN 0304-405X, Vol. 142, Nº. 3, 2021, págs. 1395-1425

    

  • Cross-sectional alpha dispersion and performance evaluation

    Campbell R. Harvey, Yan Liu

    Journal of financial economics, ISSN 0304-405X, Vol. 134, Nº. 2, 2019, págs. 273-296

    

  • Crisis Management Strategies and the Long-Term Effets of Product Recalls on Firm Value.

    Yan Liu, Venkatesh Shankar, Wonjoo Yun

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 5, 2017, págs. 30-48

    

  • The effects of products' aesthetic design on demand and marketing-mix effetiveness: the role of segment prototypicality and brand consistency

    Yan Liu, Krista J. Li, Haipeng (Allan) Chen, Subramanian Balachander

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 1, 2017, págs. 83-102

    

  • Voice More and Stay Longer: How Ethical Leaders Influence Employee Voice and Exit Intentions

    Long W. Lam, Raymond Loi, Ka W. Chan, Yan Liu

    Business Ethics Quarterly, ISSN-e 2153-3326, Vol. 26, Nº. 3, 2016, págs. 277-300

    • Resumen
    

  • Editor'S choice: … and the cross-section of expected returns

    Campbell R. Harvey, Yan Liu, Heqing Zhu

    Review of Financial Studies, ISSN-e 1465-7368, Vol. 29, Nº. 1, 2016, págs. 5-68

    • Resumen
    

  • The dynamic impact of product-harm crises on brand preference and advertising effectiveness: : An empirical analysis of the automobile industry

    Yan Liu, Venkatesh Shankar

    Management science: journal of the Institute for operations research and the management sciences, ISSN 0025-1909, Vol. 61, Nº. 10, 2015, págs. 2514-2535

    • Resumen
    

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