Journal of marketing: A quarterly publication of the american marketing association

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  Año 2023, Vol. 87, Número 6

  • Paradigms for Progress: An Anomaly-First Framework for Paradigm Development

    Vanitha Swaminathan, Cait Lamberton, Shrihari Sridhar, Detelina Marinova

    págs. 816-825

    

  • Competition and the Regulation of Fictitious Pricing

    Richard Staelin, Joel E. Urbany, Donald Ngwe

    págs. 826-846

    

  • The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments

    Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, Kathrynn Pounders

    págs. 847-868

    

  • The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution

    Fangfei Guo, Yan Liu

    págs. 869-888

    

  • “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names

    John P. Costello, Jesse Walker, Rebecca Walker Reczek

    págs. 889-905

    

  • A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

    Chenming Peng, Tammo H. A. Bijmolt, Franziska Völckner, Hong Zhao

    págs. 906-927

    

  • The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products

    Christina Kan, Yan Liu, Donald R. Lichtenstein, Chris Janiszewski

    págs. 928-948

    

  • Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products

    Emanuel de Bellis, Gita Venkataramani, Johar Nicola Poletti

    págs. 949-965