Journal of marketing: A quarterly publication of the american marketing association

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  Año 2017, Vol. 81, Número 5

  • Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquistion.

    Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

    págs. 1-15

    

  • Comparative Price and the Design of Effective Product Communications.

    Thomas Allard, Dale Griffin

    págs. 16-29

    

  • Crisis Management Strategies and the Long-Term Effets of Product Recalls on Firm Value.

    Yan Liu, Venkatesh Shankar, Wonjoo Yun

    págs. 30-48

    

  • The Role of Mere Closeness: How Geographic Proximity Affects Social Influence.

    Jannik Meyners, Christian Barrot, Jan U. Becker, Jacob Goldenberg

    págs. 49-66

    

  • Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter.

    Delphine Dion, Stéphane Borraz

    págs. 67-85

    

  • Service Satisfaction-Market Share Relationships in Partnered Hybrid Offerings.

    Rafael Becerril-Arreola, Chen Zhou, Raji Srinivasan, Daniel Seldin

    págs. 86-103

    

  • Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition.

    Karen Page Winterich, Rebecca Walker Reczek, Julie R. Irwin

    págs. 104-120

    

  • Inferring Corporate Motives. How Deal Characteristics Shape Sponsorship Perceptions.

    David M. Woisetschläger, Christof Backhaus, T. Bettina Cornwell

    págs. 121-141