Why the dynamics of competition matter for catergory profitability
Sudhir Voleti, Manish Gangwar, Praveen K. Kopalle
págs. 1-16
Valuing subscription-based businesses using publicity disclosed customer data
Michael S. McCarthy, Peter S. Fader, Bruce G.S. Hardie
págs. 17-35
Data privacy: effects on customer and firm performance
Kelly D. Martin, Abhishek Borah, Robert W Palmatier
págs. 36-58
Organizational multichannel differentiation: an analysis of its impact on channel relationships and company sales success
Andreas Fürst, Martin Leimbach, Jana-Kristin Prigge
págs. 59-82
The effects of products' aesthetic design on demand and marketing-mix effetiveness: the role of segment prototypicality and brand consistency
Yan Liu, Krista J. Li, Haipeng (Allan) Chen, Subramanian Balachander
págs. 83-102
Doing well versus doing good: the differential effect of underdog prositioning of moral and competent service providers
Amna Kirmani, Rebecca W. Hamilton, DEBORA V. THOMPSON, Shannon Lantzy
págs. 103-117
The clash of the titans: on retailer and manufacturer vulnerability in conflict delistings
Sara Van der Maelen, Els Breugelmans, Kathleen Cleeren
págs. 118-135
Project customization and the supplier revenue, cost dilemmas: the critical roles of supplier. Customer coordination
Yonggui Wang, Jongkuk Lee, Eric (Er). Fang, Shuang Ma
págs. 136-153
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: