Journal of marketing: A quarterly publication of the american marketing association

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  Año 2010, Vol. 74, Número 5

  • Driving Profitability by Encouraging Customer Referrals: Who, When, and How.

    V. Kumar, J. Andrew Petersen, Robert P. Leone

    págs. 1-17

    

  • The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference.

    Michael G. Luchs, Rebecca Walker Naylor, Julie R. Irwin, Rajagopal Raghunathan

    págs. 18-31

    

  • Managing Distributors' Changing Motivations over the Course of a Joint Sales Program.

    Flora F. Gu, Namwoon Kim, David K. Tse, Danny T. Wang

    págs. 32-47

    

  • The Stopping Power of Advertising. Measures and Effects of Visual Complexity.

    Rik Pieters, Michel Wedel, Rajeev Batra

    págs. 48-61

    

  • The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective.

    Son K Lam, Florian Kraus, Michael Ahearne

    págs. 61-79

    

  • Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: I,plications for Success.

    Holger Ernst, Wayne D. Hoyer, Carsten Rübsaamen

    págs. 80-92

    

  • How Salary Receipt Affects consumers' Regulatory Motivations and Product Preferences.

    Himanshu Mishra, Arul Mishra, Dhananjay Nayakankuppam

    págs. 93-103

    

  • Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness.

    Raphaëlle Lambert-Pandraud, Gilles Laurent

    págs. 104-121