Journal of marketing: A quarterly publication of the american marketing association

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  Año 2010, Vol. 74, Número 6

  • Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

    C.Whan Park, Deborah J. Maclnnis, Joseph Priester, Andreas B. Eisingerich, Dawn Iacobucci

    págs. 1-17

    

  • A Global Investigation into the Constellation of Consumer Attituders Toward Global and Local Products.

    Jan-Benedict E.M. Steenkamp, Martijn G. de Jong

    págs. 18-40

    

  • Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs.

    Ty Henderson, Neeraj Arora

    págs. 41-60

    

  • Motivation Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.

    Frank Q. Fu, Keith A. Richards, Douglas E. Hughes, Eli Jones

    págs. 61-76

    

  • Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?

    Daniel C. Bello, Constantine S. Katsikeas, Matthew J. Robson

    págs. 77-93

    

  • Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality.

    Ana Marija Ozimec, Martin Natter, Thomas Reutterer

    págs. 94-110

    

  • How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link.

    Glenn B. Voss, Andrea Godfrey, Kathleen Seiders

    págs. 111-127

    

  • Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective.

    Son K Lam, Michael Ahearne, Ye Hu, Niels Schillewaert

    págs. 128-146