European Journal of Marketing

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  Año 2014, Vol. 48, Número 5-6

  • Introduction to the special section on interpretive consumer research

    Nick Lee, Susan Dobscha

    • Resumen

    págs. 1-2

    

  • Commercialised nostalgia: : staging consumer experiences in small businesses

    Kathy Hamilton, Beverly Wagner

    • Resumen

    págs. 3-4

    

  • Moving up, down, or sideways? Exploring consumer experience of identity and status incongruence

    Sofia Ulver, Jacob Ostberg

    • Resumen

    págs. 4-5

    

  • Volunteer stereotypes, stigma, and relational identity projects

    Mary Ho, Stephanie O'Donohoe

    • Resumen

    págs. 6-7

    

  • Product-agency benefits: : consumer perspectives and strategic implications

    Cele Otnes, Julie Ruth, Elizabeth Marie Crosby

    • Resumen

    págs. 8-9

    

  • Intentionality attributions and humiliation: : the impact on customer behavior

    Concepción Varela Neira, Víctor Rodolfo Vazquez

    • Resumen

    págs. 10-11

    

  • Patterns in competitive structure among retail financial services brands

    John G. Dawes

    • Resumen

    págs. 12-13

    

  • How companies' good deeds encourage consumers to adopt pro-social behavior

    Simona Romani, Silvia Grappi

    • Resumen

    págs. 14-15

    

  • Risk as moderator of the trust-loyalty relationship

    Marcel Paulssen, Raphael Roulet, Sina Wilke

    • Resumen

    págs. 17-18

    

  • Outcomes of decision speed: an empirical study in product elimination decision-making processes

    Paraskevas C. Argouslidis, George Baltas, Alexis Mavrommatis

    • Resumen

    págs. 19-20

    

  • Understanding how resource deployment strategies influence trade show organizers performance effectiveness

    Wondwesen Tafesse

    • Resumen

    págs. 21-22

    

  • Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication

    Oliver B. Büttner, Arnd Florack, Anja S. Göritz

    • Resumen

    págs. 23-24

    

  • Situational variables and sustainability in multi-attribute decision-making

    Bonnie J.K. Simpson, Scott K. Radford

    • Resumen

    págs. 26-27

    

  • Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

    François Anthony Carrillat, Alain d'Astous

    • Resumen

    págs. 28-29

    

  • Exploring brand associations: : an innovative methodological approach

    Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini

    • Resumen

    págs. 30-31

    

  • How consumers value transactions that entail using windfall money to offset missed price discounts

    Subimal Chatterjee, Napatsorn Jiraporn, Timothy Heath, Magdoleen Ierlan, Glenn A. Pitman

    • Resumen

    págs. 30-31

    

  • Economic nationalism and cosmopolitanism: : a study of interpersonal antecedents and differential outcomes

    Kyung Tae Lee, You-Il Lee, Richard Lee

    • Resumen

    págs. 32-33

    

  • Looking beyond impulse buying: : a cross-cultural and multi-domain investigation of consumer impulsiveness

    Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall

    • Resumen

    págs. 34-35

    

  • Marketing semiotics: : Signs, strategies, and brand value

    Rajesh Nanarpuzha

    • Resumen

    págs. 36-37