Gratitude in relationship marketing: : Theoretical development and directions for future research
Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole, Judith Anne Garretson Folse
págs. 2-24
Re-conceptualising call-centres as sites of control: : the insider perspective
págs. 25-46
págs. 47-67
Marketing artistic careers: : Pablo Picasso as brand manager
págs. 68-88
Consumer perceptions of trade show effectiveness: : Scale development and validation within a B2C context
págs. 89-107
págs. 108-131
págs. 132-146
págs. 147-169
págs. 170-192
The effect of pre-entry information on relational outcomes in franchising: : Model conceptualisation and gender comparison
Scott K. Weaven, Debra Grace, Lorelle Frazer, Jeffrey Giddings
págs. 193-217
Employer brand trust and affect: : linking brand personality to employer brand attractiveness
págs. 218-236
págs. 237-270
págs. 271-287
Homogeneity, "glocalism" or somewhere in between?: A literary interpretation of identity in the era of globalization
págs. 288-313
Weapons of mass intrusion: : the leveraging of ambush marketing strategies
François Anthony Carrillat, Francois Colbert, Matthieu Feigné
págs. 314-335
Factors enhancing word-of-mouth influence: : positive and negative service-related messages
págs. 336-359
págs. 360-379
Establishing the scope of marketing practice: : insights from practitioners
págs. 380-440
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