European Journal of Marketing

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  Año 2016, Vol. 50, Número 3-4

  • How alternative consumer markets can build community resiliency

    Lucie K. Ozanne, Julie L. Ozanne

    • Resumen

    págs. 330-357

    

  • “Outposts of Britain” the General Post Office and the birth of a corporate iconic brand, 1930-1939

    Michael Heller

    • Resumen

    págs. 358-376

    

  • Parsing out the effects of personal consumption norms and industry influences on food consumption volume

    Natalia Zlatevska, Mark T. Spence

    • Resumen

    págs. 377-396

    

  • Working smart to win back lost customers the role of coping choices and justice mechanisms

    Annie H. Liu, Richa Chugh, Albert Noel Gould

    • Resumen

    págs. 397-420

    

  • Sometimes a celebrity holding a negative public image is the best product endorser

    Maria Sääksjärvi, Katarina Hellén, George Balabanis

    • Resumen

    págs. 421-441

    

  • Value co-creation in e-commerce contexts: : does product type matter?

    José María Barrutia Legarreta, Mario R. Paredes, Carmen Etxebarria Miguel

    • Resumen

    págs. 442-463

    

  • Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction

    Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Pérez Ruiz, Min Teah

    • Resumen

    págs. 464-487

    

  • Framing as status or benefits?: : Consumers’ reactions to hierarchical loyalty program communication

    Mauricio Palmeira, Nicolas Pontes, Dominic Thomas, Shanker Krishnan

    • Resumen

    págs. 488-508

    

  • Why doesn’t our branding pay off: : optimising the effects of branding through innovation

    Wai Jin (Thomas) Lee, Aron O'Cass, Phyra Sok

    • Resumen

    págs. 509-529

    

  • The effect of product placements on the evaluation of movies

    Jeffrey Meyer, Reo Song, Kyoungnam Ha

    • Resumen

    págs. 530-549

    

  • The “tug of war” model of foreign product purchases

    Yoel Asseraf, Aviv Shoham

    • Resumen

    págs. 550-574

    

  • Consumption through the ambivalent prism of intergenerational support

    Katerina Karanika, Margaret K. Hogg

    • Resumen

    págs. 575-601

    

  • The brand authenticity effect: : situational and individual-level moderators

    Amelie Guevremont, Bianca Grohmann

    • Resumen

    págs. 602-620

    

  • Why familiar brands are sometimes harder to remember

    Lara Stocchi, Malcolm Wright, Carl Driesener

    • Resumen

    págs. 621-638

    

  • Improving agent-based models of diffusion

    Robert East, Mark Uncles, Jenni Romaniuk, Wendy Lomax

    • Resumen

    págs. 639-646

    

  • On the contributions and the validation of an agent-based simulation model of innovation diffusion

    Mohammad G. Nejad

    • Resumen

    págs. 647-657

    

  • The simple rules of a complex world: : William Rand and Roland Rust

    William Rand, Roland T. Rust

    • Resumen

    págs. 658-660

    

  • Validation and sufficiency

    Robert East, Mark Uncles, Jenni Romaniuk, Wendy Lomax

    • Resumen

    págs. 661-666