International journal of research in marketing

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  Año 2016, Vol. 33, Número 2

  • Of video games, music, movies, and celebrities

    Jehoshua Eliashberg, Thorsten Hennig-Thurau, Charles B. Weinberg, Berend Wierenga

    págs. 241-245

    

  • The effects of installed base innovativeness and recency on content sales in a platform-mediated market

    John Healy, Wendy W. Moe

    • Resumen

    págs. 246-260

    

  • Beyond the more the merrier: The variety effect and consumer heterogeneity in system markets

    Li Sun, Surendra Rajiv, Junhong Chu

    • Resumen

    págs. 261-275

    

  • Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations

    Michael Steiner, Nico Wiegand, Andreas Eggert, Klaus Backhaus

    • Resumen

    págs. 276-296

    

  • From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart

    Andrea Ordanini, Joseph C. Nunes

    • Resumen

    págs. 297-313

    

  • On-demand streaming services and music industry revenues — Insights from Spotify's market entry

    Nils Wlömert, Dominik Papies

    • Resumen

    págs. 314-327

    

  • The role of network embeddedness in film success

    Grant Packard, Anocha Aribarg, Jehoshua Eliashberg, Natasha Zhang Foutz

    • Resumen

    págs. 328-342

    

  • Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

    Alexa B. Burmester, Felix Eggers, Michel Clement, Tim Prostka

    • Resumen

    págs. 343-356

    

  • The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?

    Renaud Legaux, Denis Larocque, Sandra Laporte, Soraya Belmati, Thomas Boquet

    • Resumen

    págs. 357-374

    

  • Experiencing film: Subjective personal introspection and popular film consumption

    Andrew Hart, Finola Kerrigan, Dirk vom Lehn

    • Resumen

    págs. 375-391

    

  • Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand

    Tirtha Dhar, Charles B. Weinberg

    • Resumen

    págs. 392-408

    

  • Matching with the stars: how brand personality determines celebrity endorsement contract formation.

    César Zamudio

    • Resumen

    págs. 409-427

    

  • What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars

    Juliane Mathys, Alexa B. Burmester, Michel Clement

    • Resumen

    págs. 428-448