Journal of marketing: A quarterly publication of the american marketing association

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  Año 2018, Vol. 82, Número 2

  • Converging on a New Theoretical Foundation for Selling

    Nathaniel N. Hartmann, Heiko Wieland, Stephen L. Vargo

    págs. 1-18

    

  • Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

    David Bendig, Daniel Willmann, Steffen Strese, Malte Brettel

    págs. 19-41

    

  • Strategic Information Transmission in Peer-to-Peer Lending Markets

    Fabio Caldieraro, Jonathan Z. Zhang, Marcus Cunha Jr., Jeffrey D. Shulman

    págs. 42-63

    

  • The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management

    Elizabeth Aguirre López, Dominik Mahr, Ko de Ruyter, Dhruv Grewal, Jan Pelser, Martin Wetzels

    págs. 64-84

    

  • The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

    Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika

    págs. 85-105

    

  • Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”

    B.J. Allen, Deepa Chandrasekaran, Suman Basuroy

    págs. 106-123

    

  • The New Regulator in Town: The Effect of Walmart’s Sustainability Mandate on Supplier Shareholder Value

    Katrijn Gielens, Inge Geyskens, Barbara Deleersnyder, Max Nohe

    págs. 124-141

    

  • Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount

    Tatiana M. Fajardo, Claudia Townsend, Willy Bolander

    págs. 142-152